Outset - The AI-Moderated Research Platform is a revolutionary tool that combines the scale of a survey with the depth of an interview. It utilizes AI to conduct and synthesize video, audio, and usability sessions with hundreds of participants simultaneously. This enables researchers to gain valuable insights at an unprecedented scale and depth. The platform is particularly useful for strategic and tactical research. In strategic research, it helps identify strategic opportunities by understanding the market on a large scale and uncovering the 'Why?'. It covers areas such as market landscape, brand equity, and identifying jobs to be done. For tactical research, it allows for the testing and iteration of products, messaging, and brands at the speed and scale of AI. This includes concept testing, usability and design, positioning and ad testing, customer experience, and brand measurement. Outset is a comprehensive solution that empowers researchers to make informed decisions and drive successful outcomes.
Outset
Outset is an AI-powered research platform that conducts and synthesizes sessions for in-depth insights.
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