Roundtable revolutionizes the way market researchers approach data cleaning by integrating human-in-the-loop AI technology. This innovative tool is designed to automatically clean and analyze open-ended survey responses, significantly reducing the manual effort required and saving up to 70% of the time traditionally spent on this task. With over 5 million open-ended responses analyzed and more than 10,000 hours saved, Roundtable has proven its effectiveness in enhancing data quality.
One of the standout features of Roundtable is its easy-to-integrate API, which allows users to get started in less than 60 seconds. This seamless integration ensures that researchers can quickly implement Roundtable into their existing workflows without any hassle. The API supports real-time behavioral tracking, enabling the detection of unnatural typing and programmatic entries, which are common issues in survey data.
Roundtable's multilingual functionality is another key advantage, allowing researchers to deploy their studies to any major market or population. This feature ensures that the tool is versatile and adaptable to various research needs. Additionally, Roundtable includes GPT detection capabilities to identify bots and participants using ChatGPT and other large language models, further enhancing the integrity of the data.
Dynamic clustering is another powerful feature that identifies and groups duplicate responses across multiple participants. This not only helps in reducing redundancy but also provides deeper insights into the data by highlighting common themes and patterns. The response quality dashboard offers real-time tracking across all sample populations, ensuring high-quality data throughout the research process.
Roundtable has been trusted by leaders in over 25 global markets, including notable companies like JD Power, The Directions Group, Obsurvant, Respondent, and KJT Solutions. These organizations have reported significant improvements in data quality and efficiency, with some experiencing up to an 85% reduction in labor hours for automated verbatim reviews.
In summary, Roundtable is an essential tool for any market researcher looking to improve the quality of their survey data. Its AI-assisted data cleaning capabilities, easy integration, and robust features make it a valuable asset in the research toolkit. By automating the tedious task of data cleaning, Roundtable allows researchers to focus on delivering high-quality insights and making informed decisions.
